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Content material API for Purchasing and Google Adverts API up to date for nation concentrating on

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Updates to the nation concentrating on for buying merchandise, with the introduction of the feedLabel area, have begun.

Current updates to the API. Final month we introduced that Google was eradicating the nation concentrating on necessities had been being eliminated and changed with a brand new feedLabel area. Right this moment Google introduced updates to these adjustments together with:

For Google Adverts

  • Any Google Adverts account can set the feed_label area in ShoppingSetting for Purchasing and Efficiency Max campaigns. You may set feed_label within the Google Adverts UI and the Google Adverts API.

For Service provider heart

  • As of September 14th, 2022 we‘ve began the gradual rollout of feed labels within the Service provider Heart UI. When this function is enabled within the UI, retailers will be capable to create a brand new feed with feed label set to any legitimate string. 

Within the Content material API:

  • Merchandise which have solely feedLabel, and never targetCountry, in the event that they had been added within the Service provider Heart UI.
  • Merchandise with feed labels that aren’t two-letter nation codes.

API habits abstract. Moreover, the next is a clarification from Google in regards to the present API habits for feedLabel:

  • Insertion: You may solely name Merchandise.insert on merchandise with an identical feedLabel and targetCountry. At present, Merchandise.insert would possibly return an error in the event you don’t present an identical targetCountry. This habits hasn’t modified in the event you proceed to make use of solely targetCountry.
  • Focusing on: In the event you set feedLabel to a sound 2-letter CLDR territory code, you could nonetheless set the delivery attribute of the merchandise useful resource to the identical nation to be able to goal that nation. For instance, in the event you set a brand new feedLabel to “US”, you could additionally set the nation area within the delivery attribute to “US”. In the event you don’t set each fields, the product won’t be eligible to serve in that nation. You may configure concentrating on for a whole feed within the Service provider Heart UI.
  • Get/Record: Once you use Merchandise.checklist or Merchandise.get, you would possibly see merchandise that solely have feedLabel (and never targetCountry) set in the event that they had been added within the Service provider Heart UI.
  • Product IDs: As soon as a feedLabel is ready for a product it turns into a part of the product Id. This implies you possibly can’t modify the feedLabel for that product (that is just like how language works). In the event you want to change the feedLabel you have to to create a brand new product with a unique product Id.

Coming subsequent. Google says that after the rollout of feed labels is full, they are going to settle for Merchandise.insert calls with feedLabel set to any string. targetCountry will probably be elective.

For datafeeds, the datafeeds useful resource will probably be up to date to incorporate feedLabel within the Content material API for Purchasing.

Dig deeper. You may learn the total announcement from Google right here.

Why we care. In the event you’re a developer and also you’re utilizing APIs for content material or buying campaigns, you’ll not need to set a goal nation, however as a substitute use the feedLabel as an alternative. You may opt-in or out of those options,


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About The Creator

Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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